Twitter’s new Chief Executive Officer Linda Yaccarino has begun her role at the social media company, she tweeted late on Monday, about a month after Elon Musk named her as the new CEO.
“It happened — first day in the books!,” she tweeted, without providing further details.
Yaccarino, the former advertising chief at NBCUniversal, is taking over Twitter at a time when the social media platform has been trying to reverse a plunge in ad revenue.
